“The dress must follow the body of a woman, not the body following the shape of the dress.”
Image Archetype (Body Type) Analysis
for men and women in zurich
The Image Archetype Analysis with Style Identity is inspired by the work of David Kibbe and his book Metamorphosis. Because David Kibbe does not train stylists himself, my know-how is self learned and based on David Kibbe’s theory and it’s interpretation by trusted (based on my judgement and study) specialists in Kibbe Body Types, Image Archetypes, Essences, Yin and Yang lines and body geometry around the world. I have studied Kibbe’s and other stylists’ work with incredible amount of passion, attention to detail as well as a fair amount of critical thinking since 2014.
What do clients receive?
Image Archetype: I will determine your Image Archetype (IA) prior to the session. I will carefully analyse your body geometry, your bone and flesh structure, your Yin and Yang features, lines and proportions using a two-step approach and I don’t settle until both “tests” lead to the same result. One approach is purely focused on your body geometry, the other one focuses on you in the context of clothes and accessories. (To read more about Style Identity’s approach to IA analysis, have a look at some of the articles on the blog.)
PDF Document (Theory): Everything we cover during the session will be included in a detailed document for you to revisit at any time in the future. No know-how will be lost. You don’t have to worry to remember everything or take notes.
Pinterest Board (Visuals): You will receive an access to a secret Pinterest board of your IA. It includes around 1000 carefully selected images of outfits sorted by categories such as tops, dresses, trousers, shoes, coats etc. It is full of your most flattering silhouettes, fits and clothes. The board is complementary to the pdf document.
IA (Body Types) Overview: A brief introduction to David Kibbe’s typology and its evolution.
An in depth understanding of your ideal shape, silhouette and fit and how it relates to your IA: This is the key to understanding what garments will flatter you and what won’t. We will cover both in theory and visually:
celebrities that share your IA for your inspiration;
your most flattering fabrics, patterns, prints; tops (blouses, sweaters, necklines, sleeves), jackets, coats, blazers, skirts, trousers, dresses and evening wear, accessories (jewellery, (sun)glasses, bags, hats), shoes; (this will be the main focus of the session)
hair and make-up: Some hairstyles repeat your essence and body geometry and then everything falls in place. Other hairstyles work against you and make you look e.g. less feminine (or masculine), less striking, lost (if the hairstyle takes the attention away from your face), wider in all the wrong places or older.
guidelines re colour for your IA and how they impact everything you have learned during your Personal Colour Analysis session;
the importance of context;
styles and garments you should avoid as they are in disharmony with your IA;
key words vocabulary.
Best features: We will focus on your best features and see how we can enhance them. Let's create your personal ‘wow’ factor!
Practice on your wardrobe: We will look at the clothes (shoes, accessories, jewellery) you brought with you and on photographs and determine how closely the garments match your IA, i.e. your body geometry. We will look at what is great as well as discuss what could be improved and what you should focus on when you go shopping next time.
Drawings done during the session: We might use drawings when explaining lines, shapes and proportions.
30-Day Money-Back Guarantee: 100% refund for 30 days – no questions asked!
Overall you get CONFIDENCE!
You will know what will suit you and you will be sure that your clothes look good on YOU.
You will build a versatile wardrobe as clothes with the same essence are easy to mix and match.
You will no longer waste money on clothes that don't look good on you.
You will become your own personal stylist and understand what works for you and what you should avoid, what the rules are for you, and how you may want to break them.
“What I was not expecting was how truly transformational the experience would be, and what impact it had on my own mental health and inner balance. I found my self confidence. Knowing what fits me and enhances my natural shape and colouring is an automatic self confidence boost. I don’t second guess myself, nor unconsciously compare myself to fashion magazines. Knowledge is power, and I now understand why certain styles will never be for me. I learned positive, fact based language. I stop thinking about myself in negative terms. Suddenly there are no more ‘problem areas to disguise’.”
Prior to the session you should
ideally have been Colour analysed by me as it is highly beneficial for me to see you in person before determining your IA;
send me pictures of yourself (following precise instructions) that I will use to determine your IA;
receive a pre-session questionnaire to help both of us understand your desired outcomes;
receive short pre-session reading materials as well as instructions re what to bring with you on the day of your IA appointment.
Image Archetype sessions have to be booked at least one week in advance.
You may also purchase a voucher for this service to give to your family and friends.
Please check also FAQ to learn more.
Image Archetypes’ Families
Map of the Image Archetypes (aka Body Types)
